Privacy Policy (UK GDPR)

Last updated: 30 September 2025
Organisation: Str8 2 Trade Ltd (“we”, “us”, “our”)
Address: 2nd Floor, 59 Belgrave Gate, Leicester, England, LE1 3HR
Email: [email protected]

We respect your privacy and handle personal data in line with the UK GDPR and Data Protection Act 2018. This notice explains what we collect, why, how we use it, and your rights.

1) Who this policy applies to

• Website users and enquirers

• Applicants/customers (personal or business)

• Business contacts (e.g., suppliers, partners, fleet/procurement clients)

2) What data we collect

Identity & contact: name, email, phone, address.
Application details: personal/business use, vehicle type, rental length, notes.
Business info (if applicable): company name/number, trading status, routes/contracts.
Affordability/eligibility: info you provide (e.g., income, employment, turnover); credit status you select (Excellent/Good/Fair/Poor/Unsure).
Documents: photo ID, proof of address, driving licence, insurance proof; for businesses, incorporation and director details.
Comms data: messages via forms, email, phone, WhatsApp; call notes in our CRM.
Technical data: IP address, device/browser, pages viewed, cookies/pixels (see Cookie Policy).
Marketing preferences: your opt-in choices.

We do not intentionally collect children’s data. Do not send data that is unnecessary or contains special category data unless we explicitly request it.

3) How we use your data (purposes & lawful bases)

4) Where we get data from

• Directly from you (forms, calls, email, WhatsApp)

• Your business/employer (for company vehicles)

• Public sources and verification partners (e.g., Companies House)

• Credit reference and fraud-prevention agencies (where applicable)

• Our suppliers (e.g., delivery/maintenance updates)

5) Sharing your data

We share only what’s necessary with trusted providers under contract:

• IT & operations: web host, email, CRM (e.g., Go High Level), SMS/WhatsApp gateways

• Vehicle partners: sourcing, delivery/logistics, maintenance/breakdown providers

• Verification & credit agencies: identity/credit checks (see §6)

• Professional advisers/insurers and, where required, regulators/law enforcement

We require processors to keep data secure and process it only on our instructions.

6) Credit checks & verification

For some applications we perform soft searches first (no impact on your score). If you proceed with an offer, a hard search may be required and can affect your credit file. We will tell you before any hard search. We may also verify ID/addresses, driving entitlements and insurance. If you do not provide requested information, we may be unable to proceed.

7) International transfers

Some providers may store data outside the UK. Where they do, we use safeguards such as UK adequacy regulations and/or Standard Contractual Clauses.

8) How long we keep data

• Enquiries/Applications: for the life of the enquiry and up to 6 years thereafter (legal/audit).

• Contract records & invoices: up to 6 years (statutory).

• Marketing data: until you opt out or we remove inactive contacts.
  We may retain longer where required by law or to establish/defend legal claims.

9) Your rights

You can access, rectify, erase, restrict or object to processing, and exercise data portability. Where we rely on consent, you may withdraw it at any time.
To exercise rights, email [email protected].
You can complain to the UK Information Commissioner’s Office (ICO) at ico.org.uk. We’d appreciate the chance to resolve concerns first.

10) Marketing choices

We’ll only send marketing where you’ve opted in (or where permitted by law to business contacts). You can unsubscribe from emails or tell us to stop SMS/WhatsApp at any time.

11) Cookies & tracking

We use cookies/pixels for site functionality, analytics and (if enabled) marketing. You can manage non-essential cookies via our cookie banner or Cookie Settings. For details, see our Cookie Policy.

12) Security

We use appropriate technical and organisational measures to protect data (encryption in transit, access controls, staff training). No system is 100% secure; please take care when sending documents electronically.

13) Automated decision-making / profiling

We don’t rely on solely automated decisions that have legal or similarly significant effects. Basic risk/eligibility scoring may support a human review.

14) Third-party links

Our site may link to third-party sites or widgets (e.g., maps, chat). Their privacy practices are their own; please review their notices.

15) Changes to this notice

We may update this policy from time to time. The latest version will always appear on this page with the updated date.

16) Contact us (privacy)

For privacy questions or to exercise your rights:
Email: [email protected]
Post: Str8 2 Trade Ltd, 2nd Floor, 59 Belgrave Gate, Leicester, England, LE1 3HR